THE INTERNAL PROPOSAL
The internal proposal is a common writing assignment in business and industry. Like the external proposal, it is written to persuade someone to accept an idea – usually to change something or to fund something, or both. Covering a wide range of subjects, internal proposals may request new pieces of lab equipment, defend major capital expenditures, suggest adding more departments to a store, or recommend revised production control standards. The rest of this chapter explains the internal proposal’s audiences, visual aids, and design, and presents three different forms of informal proposals.